Some Future Day

Gender Equality & Tech: Revolutionizing the Male-Dominated Tech Industry | w/ Marc Beckman & Raphael Malavieille
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Raphael Malavieille [00:00:00] I think we've long been this movement for gender equality and diversity as a whole. Today, we want to be the world's most inclusive, iconic community. And our goal is for people to feel like this is an inclusive community with exclusive opportunities.

Marc Beckman [00:00:13] World of Women is a decentralized global network Work of individuals with a gender equality focused mission. Essentially, a community built on the back of a gorgeous collection of digital artwork, NFTs. In July 2021, World of Women launched with a bang, surpassing $1,000,000 in primary Sales. Less than 1 year later in 2023, the World of Women Galaxy collection Eclipsed its launch revenue by generating $80,000,000 in one day. And, of course, this is just the primary sales figures. Today, the community is comprised of over 20,000 individuals across North America, Europe, Asia, Latin America and Africa, and it boasts an a list lineup of celebrity community members, including Reese Witherspoon, Madonna, Steve Aoki, Gary V, and Gwyneth Paltrow. In this episode of some future day, World of Women's founder, Rafael Malavier and I cover several important topics, including the United Nations report on gender Quality, the role of major corporations in NFT communities, the future of NFTs and digital artwork, Why World of Women has strategically partnered with key blockchain entities such as Ledger and The Sandbox and beyond. It's a great story.

Marc Beckman [00:01:42]:

It's a great company. It's a great entity, and I thank Rafael so much for his time, his insight, And his compelling story. Enjoy. Hi, Raf. How are you? Thank you for joining some future day.

Raphael Malavieille [00:02:02]:

Hey. Hi, Mark. I'm great. And you? Hope you're good too too good too.

Marc Beckman [00:02:05]:

Good. Good. I'm very excited to speak with you. I know you're joining us from Lisbon, Portugal today, which is an interesting place, particularly for the web three and crypto community. How long have you been living in Lisbon now?

Raphael Malavieille [00:02:21]:

It's been 2 years now, actually. We moved in, in 2021 a bit after launching the company and the brand. And it's been 2 really great years on a lot of aspects, professionally speaking, but I mean also the life here is good. That's why people come here to be honest.

Marc Beckman [00:02:36]:

So it's interesting. You know, in my opinion, World of Women Was really or is really one of the first collections of NFTs that Is so much more than just digital artwork. You know, I think an interesting place to start today Is with regards to World of Wish World of Women's mission. Can you talk a little bit about how you established This mission surrounding inclusivity, gender equality.

Raphael Malavieille [00:03:09]:

I'm pretty happy to to say that, I mean, the vision that my wife, Yam, she's artist of the collection, and I have has always been about building an inclusive future, and it always started through representation. That was the only really, I think, idea, when this first came to mind for Jan. It was all about representation, you know, and how does She doesn't feel represented by this market of what we call PFP collectibles in NFTs in early 2021. And she felt like if she doesn't feel represented while she's there, she doesn't welcome. And if she wants to have the chance that the web she space welcomes more women, they have to have a place where they feel represented to them to feel like they belong actually. And that's what's really the reason behind World of Women. And then further down the line, I learned, I think talking to a big brand that does Dole, I won't say the name, this discourse that you can't be what you can see. I don't know from who it is, but it's a very famous quote.

Raphael Malavieille [00:04:05]:

And I thought it resonated a lot with me. Of course, as a man, I don't relate myself, but I understood a bit what it would feel for a woman.

Marc Beckman [00:04:12]:

So for for the audience, for those who don't know, I feel like everyone knows. But Yam is your wife, but she also is an artist and the founder. Do you wanna Talk a little bit more about her. And I'm curious, like, where she's from? Where did she grow up?

Raphael Malavieille [00:04:27]:

Yeah. So, I mean, we we met 7 years ago. Yeah. I mean, I have been to Giza ever since. Very, very, very, very close, her and I. We actually when we started World Women, we used to believe in Tenerife at the time, actually. On a little island, just her and I on the side of the mountain over the volcano. That was great.

Raphael Malavieille [00:04:45]:

Then it turns out she she grew up between, between Europe and, and the Middle East. And, yeah. And that's where she started her life and then and then we met in Paris actually.

Marc Beckman [00:04:55]:

So so was the gender equality issue For her specifically relating to those early days with regards to NFTs and PFPs, or did she have something Bigger in her career or her life that, you know, really sparked that type of motivation to develop this platform of inclusivity.

Raphael Malavieille [00:05:17]:

This was really a very natural transition to Woah from what she was doing before. Before Woah, the Women, she was drawing, women. She never she's never to any men. She always draws only women. And our 1st collection of NFTs actually that are single edition pieces by her is called Women by Yam! Females in the spotlight. Now they are pretty vintage. The first one was minted I think April 7th. It's now in Cosmo de Medici's collection and then he transmitted it to the LACMA in Los Angeles actually.

Raphael Malavieille [00:05:49]:

So whatever piece is in the LACMA, which is really mind blowing still to this day. So yeah, she was doing this at a scale with a group of friends doing a single edition digital art. But I think it was also a cohabitation with me and me being interested in this space on sometimes a more technical or more investment aspect as well. That she saw like, Hey, there's bald apes, there's cool cats, there are craniums, there are balls on the blocks, you know, does all collection that is dead heads. And none of them make me feel like as a woman I'm represented in there. And that's how it went from okay. The attention is on those how can I translate or can I translate my single edition art into something that's more at scale and I will get more eyes on and that will make my I mean, she didn't even know she had a mission of supporting women? She was just drawing women because that's what she cared about. But at this stage, I think it clicks, and and we moved on trying World of Women.

Marc Beckman [00:06:44]:

So it's pretty remarkable. I I think next week Is the 2nd anniversary of World of Women, right?

Raphael Malavieille [00:06:53]:

Yeah. Yeah. Yeah. Yeah. We launched 27th July 2021. It's a very remarkable date for us. And it's going to be an opportunity for us to gather community members around the world. We're having, I believe, almost 10 meetups globally, organized by a team of community members in different cities.

Raphael Malavieille [00:07:09]:

We are very global and we hope to be able as well to be showcasing a bit more of the of and where we're going.

Marc Beckman [00:07:17]:

So I noticed that. I I think it's really impressive when you talk about this 10 city event And then the community at large. Like, how many people are now part of World of Women? And I guess the question to you is also, do you have to be an owner or a holder Of a piece of artwork to be part of the community? Like, how do you define the world of women community? How many people do you really see in it? And then when you activate to celebrate next week, which cities are you going to be activating in around the globe? It's it's a Pretty amazing reach that you've built.

Raphael Malavieille [00:07:53]:

Yeah, that is true. And I think we would define the community as to anyone that supports the mission and that supposed brand even if they don't own an NFT that sometimes are very valuable and expensive assets, to be honest. We have a lot of artists, I think roughly 400 artists that we've supported Swaddler 2 years either by buying their art, placing beads on their art, being literally just sponsors of their work or by inviting them to collaborate with us. So we've had done I believe 10 editions of Art Fest where we have 8 to 15 artists that join and collab with us. I think those artists, even if they don't own a Wall of Women NFT or Wall of Women Galaxy NFTDAO, part of this community, really. And as for the meetups, it is very global, actually. I believe we have Toronto, Paris, London, Lisbon, New York, likely Miami as well, and we have in Southeast Asia. I'm sure we have Mumbai as well in India.

Raphael Malavieille [00:08:45]:

And I don't remember the last one, but it is very global. The community has been it used to be very we have stats. It used to be very U. S. Centric, New York, Miami, Los Angeles, but then the balance with Europe and Southeast Asia has been really Middle East as well is going. I think Dubai is kind of a hub. And that's something really fantastic, I agree. And the team actually mirrors the community quite well in this regard.

Raphael Malavieille [00:09:09]:

Our team is very East Coast US, Europe, India, and Middle East. That's really a global team.

Marc Beckman [00:09:16]:

Well, it's interesting because What you're proving to do is, leverage the decentralized technology, but you're also creating This decentralized network across the globe, where you can actually be impactful to, enhance gender equality in these different regions because of, you know, almost like this army of World of Women that you're You're developing through this network of holders of your artwork. You could communicate with them, They could organize together and maybe even have impact not just on a local regional scale, but worldwide too.

Raphael Malavieille [00:09:56]:

Yeah. Our role, and we are just at the beginning of it, is facilitating the interactions between our members, facilitating the interaction between our members and the brands we can collaborate with. I mean recently we had Mastercard. We had FC Barcelona. We have a new one with Diageo recently where we had artists from our community that we branched with those brands with unique opportunities. And that's what we want to do. We want to be facilitators and enable people. So we are building a platform, a product that will make this easier than the current state.

Raphael Malavieille [00:10:27]:

That's very early stage, I would say. That's very for crypto aficionado. Between Twitter and Discord, not very user friendly. And we think we can really facilitate this and act as a global network that would compete on the main stage not only for the audience of NFT addicts or art collectors or crypto investors. But I think we can compete with any traditional networks that offers lifestyle or career advancement or professional employment. That's where we wanna be.

Marc Beckman [00:10:57]:

That's really interesting and and powerful because you take this decentralized global network and you could function in an organized way. So, like, what is World of Women? Is World of Women selling Artwork, is it selling culture? Are you selling this movement towards gender equality? Are you selling community Inclusion. What is it that World of Women is actually selling from a commercial perspective?

Raphael Malavieille [00:11:25]:

I think we've long been this movement for gender quality and diversity as a whole, like you said. Today, we want to be the world's most inclusive, iconic community. And what does that mean? We really are talking about a membership ecosystem, really a membership you could say network as a service almost if we talk about commercial terms and our goal is for people to feel like this is an inclusive community with exclusive opportunities. So Today, we have people most people buy Waldorf Women either as a piece of art or as something they see as a speculative asset. Let's be completely honest, not just like they buy a lot of NFTs or coins out there. Tomorrow, we want people to buy a wallet of an NFT as a membership pass, as a membership token, access to a network for peer to peer learning, peer to peer networking, access to services that we would offer, local events, global events, and professional or personal opportunities. People are looking for career advantage. They are looking for career empowerment.

Raphael Malavieille [00:12:26]:

And we think based on Leveraging the technology that Web3 and NFTs and blockchain provide, we have a very, very strong competitive advantage with what's on the market today actually. And people will soon see it and we'll have people join us that have no idea about NFT or even I would dare say that They don't even like NFTs or they might hate NFT and they might join the ecosystem and then realize, Oh, it turns out like my past is a piece of art by this woman Yam Hozam. She's a great artist and it's super cool. And now I love NFT, you know, and I'm going to get interested in that. We hope to achieve this goal.

Marc Beckman [00:12:59]:

So That's an interesting phrase you used, network as a service. I haven't heard that before. Is there another entity, whether it's In Web 3 or not that you can analogize, the concept of network as a service?

Raphael Malavieille [00:13:14]:

Yeah. So this is a fun one and I want to give credit wise due on this. I think I first read it on the platform of Philly. Philly, which is a mastermind group I believe for entrepreneur and women mostly that connect women entrepreneurs with funding and do some co ops with mastermind sessions. I think that was the 1st time I saw it. If you Google network as a service today, this mostly refers to infrastructure, to LAN and this kind of stuff, so It's not really valid. But if you look at the world of traditional networks today, maybe something like YPO, like Vistage, like CN, like EOG100. Those are all very traditional old school networks, but they only cater to executives usually are to high level entrepreneurs.

Raphael Malavieille [00:14:00]:

And those people have already made it. By definition, those networks are not inclusive, they are exclusive. And the value that people get from is this exclusivity and this access to those close circle of people. And sometimes they claim to be inclusive, to have X percent of diverse people, of BIPOC of women, but fundamentally they can't be because it's about curating and vetting who can get in. I believe we believe that The curation can be done organically through the value that the brand and the token and the artwork represent. And only people that would believe in those values would want to actually join the network. And I think from my experience being in a lot of meetups and a lot of events and meeting a lot of the community members, we are achieving this challenge of having curated people without judging ourselves.

Marc Beckman [00:14:43]:

So if I could say it differently, because I think it's interesting also that you're breaking down now core values. So World of Women is a global network that provides Members with access to exclusive products, exclusive, get togethers, exclusive services, Unique experiences, altogether sharing core values of inclusivity to drive gender equality.

Raphael Malavieille [00:15:11]:

It's exactly that, I think. It's moving your life and your career forward without abandoning your ethos on the side. You can be mission driven and you don't have to step up as a people to make it. And this is Join This Network that also thinks like that. And another aspect that I think makes it compelling and makes even the business case compelling and doable is that If you look at the competition that I mentioned, and I'm pretty sure you didn't know most of it, you know, or maybe you knew a bit, but those brands are not tip to the global audience. They are not known. They have no visual identity. They can't be marketed.

Raphael Malavieille [00:15:46]:

You can't do merchandising or commerce from those brands. World of Women it's literally a visual colorful brand by the best selling women artists, graphic artists out there. So we have an opportunity to make the brand very known, have a lot of brand awareness and notoriety that will then put the eye on the network itself. And so I believe the demand for what we are building is going to be enormous and will vastly outreach the demand for the traditional

Marc Beckman [00:16:09]:

Yeah. I'll compliment you. Like the artwork that has followed the initial collection from Yam from from your wife has really been compelling. In fact, right here in New York City on Fifth Avenue, Mastercard's HQ Q has a huge flag flying over Fifth Avenue that incorporates I believe it's one of your artist's artwork, And I see it every morning because I happen to live in that neighborhood. I believe You

Raphael Malavieille [00:16:36]:

have to send me a picture because I didn't know of that. And usually, I know those things, but, I would love that.

Marc Beckman [00:16:42]:

Rap tech.

Raphael Malavieille [00:16:42]:

I love that. But Yes.

Marc Beckman [00:16:43]:

Send me, at some point, send me your, if you don't mind, send me your your mobile and I'll I'll text it to you today. I will.

Raphael Malavieille [00:16:50]:

I will. It's incredible. We will. But We we also had the artwork on Billboard, you know, with with Maria, Madonna, and Christina Aguilera last year. That was really exciting.

Marc Beckman [00:16:59]:

The concept of this global network That brings together people that share core values is, very interesting to me because we've been living in the centralized world. You know, for example, like, if you're if you're in Twitter, it's so generalized. There's so much negativity. You're in there, and Probably a majority of the people that you're functioning with don't share the same mission or core values. But for you, you're saying The you could be part of the rest of the world. We don't care. But if you share these core values and our mission, you and you love our artwork and you want Access to these unique experiences and services, and you wanna push forward to move gender equality and inclusivity into, like, the right lane. Come along with us.

Marc Beckman [00:17:44]:

Isn't that really more powerful than like a generalized movement where now on a global scale, this network Where it can galvanize and be impactful.

Raphael Malavieille [00:17:54]:

Yeah. I think so, really. And I think I mean, I know we know, you know, from the beginning and that of the NFT culture has been powered by so forth signaling and status always signaling. People are proud just like our part to have a piece of art to showcase something that they bought early or that they still hold today. And I believe wallet 1 is an extremely strong case of something you want signally social signal out there, and that's also one of the reasons people put a premium or a neutral cap premium on top of the token in addition to the value and the services we are we're looking to offer to people holding 1.

Marc Beckman [00:18:29]:

So I know it's still early on. Again, it's you're not even up to your 2nd anniversary. But I was thinking about, like, how you can galvanize that community. And as you're aware, gender equality is a fundamental human right, And it provides a foundation, really, if you think about it, for, like, a more peaceful, a more prosperous, and sustainable world. Right. I think that's, like, a fair thought. And I was doing some research, and I looked at, some some data. There's something called the Women, Peace, and Security index.

Marc Beckman [00:19:02]:

It's it's co published by Georgetown University and Oslo Peace Research Institute, which Measures women's rights through levels of inclusion in society, representation in the justice system, and feelings of security, at home, in the community, etcetera. And then the United Nations has something called the Gender Inequality Index, Which touches on similar points of data: education, political representation for women, etcetera. In 2022, just recently, less than a half a year ago, an entity called Concern Worldwide used both data sets To, create a list of the worst countries for women's rights in the world. There were 10 of them. And they included, in order from worst, from the 10th worst to the to the worst in the world, Pakistan, Central Africa Republic, Somalia, Sierra Leone, Sudan, Chad, Democratic Republic of Congo, South Sudan, Syria is the 2nd worst, and then Afghanistan is is the worst now. Afghanistan is by far the worst. And in fact, Afghanistan ranked, almost at the bottom for both indexes. And they rank there because they have a terrible level of financial inclusion.

Marc Beckman [00:20:23]:

They say it said the report that I read is incredible. 35 out of 100 women are exposed to violence from their intimate partners in Afghanistan, According to this report. And, for those women that are allowed to go to school because most are not now, The average amount of time that they spend in in school is only 2 years, Graf. Just 2 years in Afghanistan. So I'm wondering, like, as you evolve, like, you you you galvanize this network of people that share the core values of World of Women, That share your mission to reach gender equality. Do you ever consider, and again, I realize it's very early on the process, but do you ever consider like How you could actually impact the entire world and get to places like Afghanistan and Syria and Pakistan, where Through technology, you can help empower these women, provide them with education, provide them with security, provide them with Financial autonomy. Are these things that you're thinking about at all?

Raphael Malavieille [00:21:29]:

Yeah. Very, very, very definitely. One of the first donations We made actually even before we launched a project, we had promised to donate, I think, $45,000 to them was to a company called an NGO called Tu Young2Ed that operates mostly in Kenya, notably in Kenya. It's run by Stephanie Sinclair, who's an award winning photographer. And it's all about protecting young girls from a child's marriage. And so thanks to the donation, actually we created a shepherd school. They created a shepherd school for those girls in Kenya so that because education, as you say, is the number one protection for girls to avoid, child's marriage. And it was I always remember how moving it was for us to do this and to receive the feedback that this had made an impact on some people's lives.

Raphael Malavieille [00:22:13]:

So Kenya is not in the list, but this was a pretty sad story. And I think something we'd like to do because you mentioned decentralization a lot, and we are by default a centralized company that is running here, it and trying to connect people, as you said, to make an impact. One thing we'd love to do is to be this umbrella brand under which initiatives and projects and small companies will go and be founded by their peers, decided the funding from their peers to actually make an impact on the situation and gender equality throughout the world. That's what we would love to do. I wouldn't say an incubator, but you get the idea.

Marc Beckman [00:22:52]:

So it's interesting because in my circles, like I end up sometimes, very often honestly, in conversations or conferences with People from all over the world. And I find that sometimes digitally, I'll be in a conversation even with men that live in, You know, communist regimes where they look at Web 3 as a way to embrace freedom. I I remember this in in, like, I'd say 2020, I was on a on a Binance panel discussion and one of these, developers, very smart young guy from China, said to me, Web3 provides freedom. It allows for me to create what I'd like to create, be paid when and how I want to be paid. And I also have access to content that I couldn't get otherwise because of the restrictions within his territory. And I wonder, like, If World of Women Women can evolve, you know, with technology that can provide in a decentralized way you know, for example, what What do you think about the idea of, like, you you have a, a collection of artwork that unlocks access to, You know, education that maybe women in in one of these areas, Afghanistan, couldn't access but for the fact that she has that NFT. Right. And it gives them lessons and tools to you know, whether it helps them with regards to violence or it gives them, Rules or or or guidelines on how to create, an international business that could allow them to get paid, You know, without the traditional banking system, and I know these are all concepts that are lofty in mind, but you can really do it.

Marc Beckman [00:24:32]:

It's pretty incredible. Like, are these ideas that You would embrace?

Raphael Malavieille [00:24:36]:

You're right. I think we have a responsibility of making the opportunity that is Web3 known to everybody than anybody that wouldn't because what I talked about even though inclusive, this idea of you own NFTs and then you're part of a system and a network where You have services and an offering from being part of it. It's still going to only touch people that are rich by the current system. So I agree we have a responsibility to try and find ways to touch 80% of the population really that doesn't have access to these current ideas, they don't even know that this is a world that exists and that there are those opportunities. We really want to do something in this direction. I think this will come in a second time after the offering is clarified and clear for the the current target audience, I would say. And then we want to make it available and and clear off of our less educated people on the matter, really.

Marc Beckman [00:25:29]:

It would be amazing if if you were able to move, from awareness into action at that level. I remember early in the NFT art movement, there were tremendous artists coming from Iran. And here in New York, we had no idea that They had that kind of a culture, or I shouldn't say culture, but that kind of a community, really, young community of artists that we're able to embrace this technology and take advantage of it. Did you happen to see any of that, early on in, like, 2020, 2021? It was pretty cool.

Raphael Malavieille [00:26:04]:

I arrived actually pretty late I would say. I arrived at the Beeple craze myself. February 2021, a bit before the Beeple sale at K State. This is when I landed. And I saw indeed a lot of women notably through YAMM's network that that have no ability to actually sell their work to traditional galleries or collectors in their traditional life. And so NFTs are an opportunity to find people that would pay for what they are doing, and they would absolutely never be able to find those people that would be willing to pay for their work in their traditional environment. So this already unlocked. NFT has already unlocked this potential for those women and artists.

Marc Beckman [00:26:42]:

So what you know, World of Women is interesting, also because early on, you were able to take advantage Of, building momentum through celebrity. Most people know the story about Reese Witherspoon, and and I wanna Break that down a little bit more. But beyond that, you had, celebrities collect, Eva Longoria, Shonda Rhimes, Gwyneth Paltrow. I believe Madonna was a big advocate and and even performed for you at some point. Have you been able to, develop formal relationships other than Reese Witherspoon, with any of these celebrities? And if so, like, what's the nature of them now?

Raphael Malavieille [00:27:22]:

I mean, it depends how you define formal. I would say 1st and foremost, we have we have huge gratitude to them because all of the all of those things happen organically, you know, and this never happens to anybody, any company. It's extremely hard to have so much organic support from those people. They ask you nothing in return. So I think clearly, we all have a lot for all this matter really. And I mean we've met some of them. It's pretty crazy to goodness for very normal people that we are. And I would say the person that one of them that's been very helpful and supportive as Demila Longoria.

Raphael Malavieille [00:28:00]:

Really, I've seen her engage with Yemma repeatedly. I've seen her on panels, on chats, on the video with Yemma. She might come to our podcast tune. Yeah. We have pretty she's been really, really great to, and it's been amazing to be supported by someone like her already.

Marc Beckman [00:28:15]:

Do you connect with any of them, maybe including Reece two to help push this mission of gender equality and inclusivity forward?

Raphael Malavieille [00:28:24]:

Yeah, definitely. We did, we have, and we keep doing it. It's more behind the scene, I would say, today. It's not I mean, as you know, it's also challenging for Those people, the people that are the most exposed and the most public, they are the most at risk who is talking about WebSphere, talking about NFTs today because it's really an easy topic as you would know to attack people on. So I would say they have to be more careful and this is totally normal. And we are here to actually be the faces of this, you know, and push it forward, but they definitely help.

Marc Beckman [00:28:55]:

You think after the SEC Xi came down on like Kim Kardashian and all it had a chilling effect on some of your community.

Raphael Malavieille [00:29:03]:

Oh, I don't know the Zach style of timing of this, but necessarily, I think if I was in their shoes, I would be very careful for sure.

Marc Beckman [00:29:10]:

The Reese Witherspoon story, Like, I know you've told this story a lot, but it's so poignant. It's such a beautiful story about you and and Yam and, The way you found out and then the way that impacted your lives, like do you mind taking a minute just to talk about that again?

Raphael Malavieille [00:29:28]:

I didn't know you knew about it actually, so I will know where this story has been told. It's actually a pretty simple story. I think I remember we were in an hotel room in Chania, in Crete at the time. We love living on islands. We always try to live on the islands and all.

Marc Beckman [00:29:43]:

Me too.

Raphael Malavieille [00:29:44]:

And yeah, I get it. I get it. I get it. And hang

Marc Beckman [00:29:46]:

out with you and Yum.

Raphael Malavieille [00:29:48]:

Definitely. And it was really just a DM on Twitter. I'm going to DM, and she was a bit shocked, obviously. And, Hey, love what you do. How can I support? Basically. And and I called from there. That was, pretty, pretty incredible, and obviously surreal. I think it wasn't the first one.

Raphael Malavieille [00:30:06]:

You know, some people like Gary Vaynerchuk got supported and reached out and It was already pretty, pretty weird. And, but yeah, Reese made us enter in this A list Hollywood celebrity world that we didn't expect to reach.

Marc Beckman [00:30:21]:

So she collects. Right? I think she has 2 World of Women NFTs?

Raphael Malavieille [00:30:25]:

I believe so. I haven't kept track recently, but I believe so. Yeah.

Marc Beckman [00:30:29]:

So you mentioned Gary v. I thought that story, was interesting too. I I heard that you were always very active, really, like, running the cord rooms and all. And then all of a sudden, Gary v, who's been such a great advocate for NFTs, popped into your room. How did that relationship evolve?

Raphael Malavieille [00:30:49]:

Yeah. This is the best story really. Yeah. It popped out the 1st night after 1 community member, again, organization, empowering the community. One early buyer or woman believer, her name is Becky. And I always refer to Becky. I have her tweet. Gary was like, Hey, I'm looking for people to support tonight.

Raphael Malavieille [00:31:07]:

Very oddly was the same night we minted. And she went like, Hey, you should support all the women. Those guys are doxxed, which means they are public faces, which was very rare at the time. Yam and myself were public. We weren't hidden co founders, So we had a lot to lose actually by doing so. And so he vetted the project in a minute or two, then he came to Discord, said, Hey, hi. What should I do? Is it good here? People said, Yeah, sure, you should. And he got back to Twitter and he said, Hey, I'm buying, you know.

Raphael Malavieille [00:31:35]:

And then it got crazy. It was the middle of the night. So I mean, the story happened that it sold out. And the relationship after that was just for the 1st 2 weeks him being very supportive and also being I mean, giving his own opinion. It's never financial advice coming from him. He just I like this. That doesn't mean you should buy it, but I like this. And since then, he's just been supportive who are VCONs, who are Galla last year.

Raphael Malavieille [00:31:56]:

He always tries to support. If he's his brand, that should be a match with us. He will I mean, his company and him, we'll make sure to forward. So, really, really appreciative of what this gentleman has done for us, really.

Marc Beckman [00:32:08]:

Ralph, the other story that I think is really cool is the Gaio series story, Madonna's manager. Is that how you were introduced to Madonna?

Raphael Malavieille [00:32:18]:

Yeah. Yeah. Definitely. I mean, that's an easy shortcut to make. Yeah, Guy and Gary, I think, operate in similar spheres. And I think on stage once at Vikram, they were cointeurs of the president and the boss of NFT space or whatnot. We met Guy actually I think in November 2021, and the relationship started to form then, really. And For him, it was really about, supporting one of the watershed moment, as he calls them, of NFTs.

Raphael Malavieille [00:32:47]:

He was seeing CryptoBank. He was seeing Bored Ape people and world of women. And, we love the decision. We of course, we were all like impressed by his resume, as would anyone, and so we've been working together ever since.

Marc Beckman [00:33:03]:

So is he your manager now? Is he World of Women's manager?

Raphael Malavieille [00:33:07]:

Yeah. I mean, I think it's weird to say manager in the realm of a company, actually. So I would more say an advisor really to

Marc Beckman [00:33:16]:

I see. Does he help you secure these deals? You mentioned Diageo and Mastercard. Is he the one that's spearheading those relationships, doing the Outreach and structuring the financial terms of those deals on your behalf?

Raphael Malavieille [00:33:28]:

Guy is a door opener. He's not gonna switch over the financial deal. At least, that's not how we operate. He's going to open the doors that we need, that we feel like, hey, there's an opportunity for us. If he sees an opportunity, he's going to also do the matchmaking. And then it's our operating team that's and for several of the recent ones actually, FC Barcelona or Mastercard even casual. It came from our natural brand equity that we had built over time. And I'm really proud about our brand equity actually being such a young company that we can attract the biggest brands and groups in the world to work with us.

Marc Beckman [00:34:02]:

So the FC Barcelona collection, I think it's first of all beautiful. It's called the Masterpiece collection. Chin, is that right?

Raphael Malavieille [00:34:10]:

So it is actually not a collection in this sense, but go ahead. Yeah. It's called masterpiece. Yeah.

Marc Beckman [00:34:15]:

Yeah. So it's It's amazing that you were able to organize a partnership with FC Barcelona. I know a lot of people in the audience would, Take offense by this, but it's arguably the best football club on the planet. Right?

Raphael Malavieille [00:34:30]:

I think so. I'm not a football player. I know myself, but I know so, yeah.

Marc Beckman [00:34:34]:

Yeah. And I thought it was really interesting because you're tapping into A community that might not necessarily, embrace artwork. Right? It might be like a a a sports type of person. But in this instance, again, that connecting intersection is gender equality, inclusivity. And then, I noticed this another pillar where if you're a collector of this artwork, for example, the Masterpiece Collection, it Unlock certain benefits. So how did the relationship come together with Barcelona?

Raphael Malavieille [00:35:13]:

It's actually from, again, because of our brand equity, they reached out to our agency. They were looking to support and to know Alexia Patelas, 2 times Golden Ball and basically the best woman in the world playing football. And last year, or I think it was a year ago or last year, they did the 1st masterpiece. So as you said, it's a series and the 1st masterpiece was about another legend of Parsa, Johan Cruyff. And they wanted the 2nd one to be a woman, and who better than Alexia would tell us. And then since it would be a digital collectible and a piece of art, what better community and brand to reach out to than the world of women? That's really thought process of a lot of those companies. And as it happened, I mean, Yam has done the collection World of Women as We Know It. She Should Know All Those Women.

Raphael Malavieille [00:35:58]:

What we love and what we want to is bring the opportunities to the community, really. And what happened is our team, Diana to be precise, curated. The artist looked into within the community, what artists would be the best fit for what Barcelona was doing. And we acted as a curator and as a matchmaker here. And that's what we did, really. So the artist is Rii and it's sold for an incredible amount, especially in this market. And I think we made a good impact on real life and I'm super happy and grateful for that.

Marc Beckman [00:36:27]:

How much did it sell for?

Raphael Malavieille [00:36:31]:

160 something East, probably $300,000.

Marc Beckman [00:36:34]:

And that was just recently, right?

Raphael Malavieille [00:36:37]:

That was a month ago, yeah, that was a month ago. So it's a three d piece that also comes with a meeting with Alexia. It comes with a seat painted by an artist from Camp Nou, the official stadium of FC Barcelona. So it comes also with an experience behind it as well as being this memorabilia that nobody else can get.

Marc Beckman [00:36:56]:

So it really lines up with your the way that you set up your model, right? It gives you access to beautiful artwork, unique experiences. It pushes the Mission forward. It's pretty incredible. But, you know, the price point, like, let's not just, like, fly through that. Like, we're in a in a marketplace for NFTs right now that's a little slow. Right? All things considered. But you're still demanding, you know, north of a quarter of $1,000,000 for 1 piece of artwork. Why do you think that's, Why do you think that exists? Is that special for World of Women?

Raphael Malavieille [00:37:27]:

This was an auction. So the price point was catered by the demand in the end. And I think Versailles is such an iconic collection that if they know how they are, the right bio was found, I would say. But The fact that the provenance of the art was created by a world of women, I think gave a lot of premium as well

Marc Beckman [00:37:46]:

in the piece

Raphael Malavieille [00:37:46]:

itself because of I mean, provenance is everything where we come from, where we are. It will be in 10 years even more. So people realize that when they buy pieces for such expensive cost.

Marc Beckman [00:37:56]:

I agree. So you've created, like, these really interesting relationships in the community too. Like, you know, I I came Into your world, frankly, through a a mutual friend, a third party. And they were, like, really, really elated about how nice you are, how nice the The community is, how genuine you are. And, I I see that, I would only imagine that a lot of these relationships In web 3 have, been created also because of that general sentiment about you and and your wife, the other founders, and the community at large. So for example, you've built this foundation. I guess, be before I go too deep, I I wanna talk to you about the relationship with Sandbox because it's really remarkable. But before we even get into Sandbox, why don't you explain to the audience, You know, what the mission is of the foundation, what the pillars are, and how that stands up as a separate entity?

Raphael Malavieille [00:38:52]:

Yeah. So the foundation has been something that we set up a year and a half ago really with the goal actually to do what I mentioned before. The goal of the foundation is to put web3 and world of women on the map for people and women specifically that would have never a chance to discover that. So That's really the goal of the foundation, being people from 0 knowledge of this possibility to Hey, there's an opportunity. I might want to jump into it. And we've been lucky to work with Sandbox to set it up, co founding it, and trying to run it alongside the main core world of an entity. And the membership we talk about has been a real challenge. I'm not Not gonna lie.

Raphael Malavieille [00:39:29]:

This is challenging. This is hard, but it's also a necessity.

Marc Beckman [00:39:34]:

So Sandbox put $25,000,000 into the foundation to kick it off?

Raphael Malavieille [00:39:39]:

So 5 across 5 years, actually. That's the 5 across 5. 5, 5 x 5, basically. Yeah.

Marc Beckman [00:39:46]:

And then how are those monies deployed? What are they being invested in specifically?

Raphael Malavieille [00:39:52]:

We've been very actually prudent, and cautious, I would say, the 1st year growing the team. And it's been, I would say, a mix of education, philanthropic, also activation. So subcontracting basically to good people that already know how to do it and working on a program we call Let's Mint, which was all about educating girls pretty manually actually before we do it at scale and then teaching them about minting their 1st NFTs, how it works, why it makes sense, why they could be interested in that.

Marc Beckman [00:40:19]:

It's really impressive. I guess that's where Our, our worlds also collided after my initial meeting, with some of your team at NFT NYC. You were really generous and and, I really do appreciate it. I can't thank you enough to help support Some of my students in my class at New York University, at NYU, they created a DAO Called Tech Girl. And, I appreciate the the fact that you're, it's a new relationship. We're kicking it off now. But They're very enthusiastic. They're young.

Marc Beckman [00:40:56]:

They're all girls, with the exception of 1 student. And, their mission is to, also support the next generation of women through technology. So, thank you for that. I really

Raphael Malavieille [00:41:09]:

That's an obvious match. That's an obvious match. Why wouldn't we? So that's so cool.

Marc Beckman [00:41:12]:

It's incredible. They're so enthusiastic about it. Like, I I can't even tell you. They're dying to get going with you guys. So thank you. What about the relationship with Ledger? I I see through the foundation you created a a formal relationship with Ledger to, again, Another key, player in the Web 3 community. Can you talk a little bit about, it's called the Quest, I believe?

Raphael Malavieille [00:41:36]:

Yeah. Ledger are this big major player in the industry. They are so important. And I mean, it happens to be a French company as well. And So we are French. We have relationships when we teach at events. So we have a really good relationship going and they're all about education. Really, I think they're probably among the best do the education actually right now in the space.

Raphael Malavieille [00:41:56]:

And this QUEST system is all about that, education and onboarding through a fun yet serious model really. That's rewarded through a proof of knowledge, a POK NFT that you receive once you've proven that you understand the security, how to secure your assets, what's the blockchain, and a lot of different questions that were pretty key. And so we were happy to try also and help in contributing in protecting our own community. See, you could win if you pass the quest, basically, you would get a ledger, a World of Women or World of Women Galaxy.

Marc Beckman [00:42:28]:

Beautiful.

Raphael Malavieille [00:42:28]:

And, yeah, that's an exhibition we had, I think, in January and always happy to collaborate with Ledger the best.

Marc Beckman [00:42:35]:

It's really important. I'm sure you saw Ledger came out, you know, came against a little heat a few months ago, with regards to privacy and access The data, but don't you think that as, like, the like, take the world of women's community, for example. I think that it's fair to think that there are some, like, real pure, decentralized crypto mindsets that, you know, really wouldn't want their data access, then are very concerned about their privacy. But then There's probably a lot of people within your community that like the convenience and the safe the storage safety element of Ledger And wouldn't care so much about, the issue that Ledger came the firestorm really from the community that Ledger came about. Like, what do you think as it relates to the world of women's, the community. Like, do you think that generally speaking, they would find what Ledger stated offensive or not acceptable?

Raphael Malavieille [00:43:31]:

I didn't follow the story in detail, but I understand this was an option that you could activate and they might have needed to be more clear about, hey, if you activated. You understand that your key will be accessible by other people. So I think that was the problem. I have zero doubt about that intention being always positive and always about safety, though. As for what you mentioned, of course, the Futura is not made of while you hold your private key under your bed. I mean, he really says that that's obvious. So a mix of custodial and non custodial has to be found. I mean, even for me still today, it can be I'm sometimes terrified if there is too much assets within a non custodial wallet because I don't trust myself as much as I trust the self party sometimes, let's be honest.

Raphael Malavieille [00:44:13]:

And so this whole idea Have you lost your talent? Yeah, that's because the only thing I don't think I have yet, but probably it will be too late if I it's gonna be too late if it happens. I've been scammed before, but I have I don't think I've lost a wallet yet.

Marc Beckman [00:44:26]:

Good. Good.

Raphael Malavieille [00:44:28]:

Yeah.

Marc Beckman [00:44:29]:

The other thing, the other, part of the community that also is like best in class, that I I see you aligned with As far as, collaborations go, is Yuga Labs, and you developed, some sort of a, partnership Surrounding, Yuga Labs' other side, has that activated yet?

Raphael Malavieille [00:44:52]:

Michael Osterholm: Actually, we are working on Legend of the Mara with YUGA. So Legend of the Maw is, I would say, a side game, a side activation while they are building the big or the side game. And it's mostly a card game. I understand that that will be coming pretty soon. They announced it, I think, 3 weeks ago, and we're really happy to be one of the core partners and the core committee that will be able to engage in this game with them. YUGA is the titan, from the space. They are the number one success stories, and and I've met, especially, the founders. And I'm a big fan of myself, really, and I respect a lot of thenot only the ideas and, okay, they are a bit crazy stuff very far from our brand image, but I love that they are dedicated, that they are extremely focused, and that they are extremely good in the way they operate as well.

Raphael Malavieille [00:45:45]:

And I recognize item. Would you be a fan of what you get?

Marc Beckman [00:45:48]:

So it's my understanding that for World of Women, if you purchase, an NFT, That comes with full ownership of all intellectual property rights?

Raphael Malavieille [00:45:59]:

Yep. Of the artwork itself. Yes. Of the artwork, but not of its name. Just the artwork. So we don't own any rights to the Wow name, but you own the right to the artwork. So you can use the artwork any way you want.

Marc Beckman [00:46:12]:

So so for example, you put together a cool collaboration with House of Harlow on the in the fashion front. Was that done by you, like the ownership of World of Women or the or the founders of World of Women? Or was that created by An individual that held some IP?

Raphael Malavieille [00:46:34]:

Well, it's a very good question. We are still at the stage where the brands will first look at world of women as a company to license and to work with because they want to work with the brand Wow! As well and not only with the artwork. But we have a responsibility to incentivize and educate the brand to actually go towards the holders themselves and to work with them themselves, which is often I think more authentic and gets better received by the community. We had a good example quite recently by Hennessy, brand from LVMH. And they went to a Bored Ape, a 2nd Bored Ape, and a world of women holders, and they did a whole campaign and ads with those and with the IP that they each own from their NFT, and I really love this. And going forward, It's something we try to do more and try to do systematically when we are approached by a brand. We will reach out to our community to say, Hey, do we want to be part of this activation? Do you want to license your Wow or your World of Ren Galaxy to us to be part of this activation? One small example I have is literally about the legend of the Mara from YUGA. Know, they released 2 or 3 illustrations and they were all featuring a world of women that was licensed for this activation by a community member too.

Marc Beckman [00:47:46]:

So what's what's the benefit then, to to, like, the community at large if an individual owner Can, license their piece of artwork. Like, there's no restriction, right? They could decide if they wanna Align with any type of entity that might not share the core values of World of Women, they can, right? They could go into any category, any business classification, Correct. There are no limitations.

Raphael Malavieille [00:48:14]:

There are limitations. If you if you read the and and there are logical limitations. If you read the tensor the IP tensor agreement contract, which has been written under French law. And French law is the the more protective law about intellectual property for the artist. We call it droi de terre in French. So it's very productive of the artist's intellectual rights basically and the moral rights. And in the Yam and world of women being the artist there, we have reserved the right that there would be no homophobic, no sexist, no racist, no Nazism linked to the brand, otherwise we could shut it down and we could remove the rights from the people. But that's really linked to, yeah, as an artist, you can't deny the meaning of the work, really.

Raphael Malavieille [00:48:56]:

And I think that will be enough to protect world of women as a whole to see really mean and really not necessary usage of the art out there.

Marc Beckman [00:49:05]:

Has there been an instance yet, Rafael, where you had to step in and and stop

Raphael Malavieille [00:49:10]:

a a holder? Not at all. Not at all. I don't think that will happen, to be honest. I think, yeah, you have to trust people.

Marc Beckman [00:49:16]:

Well, it seems like there's all places with shared core values where, you know, it's there's like like I really think it's the most authentic community In the entire culture. Like, everybody really seems to it's almost like people are the, like, the same. Like, well, even the the men that I've met that work within your company, also have that genuineness to them. So I don't see why anybody would want to hurt Wow. Right?

Raphael Malavieille [00:49:41]:

And, yeah, you I mean, you met Yari, I guess. Yari is great. Yari is an example. He was a community member before he joined us in August last year to work with us. And we found him in the community. He was so genuine and he was really matching and vibing was what we wanted to do. I agree. Nobody wants to help us.

Raphael Malavieille [00:49:57]:

Let's hope that's true. I like that. And the fact that We printed this IP out there and we really did it in an authentic way. It's not even a license to use it. We gave away the rights. We can't use them ourselves. Artwork. If we don't own them, we don't have the right technique to use them.

Raphael Malavieille [00:50:11]:

And I think because you use that, if we incentivize people properly, if we educate people properly in the community, those adding little pods that pop using the brand, using the artwork and the visual identity of the work will make the brand stronger and and brand more notorious, I would say.

Marc Beckman [00:50:29]:

So so this seems very contradictory, or counterintuitive to the traditional Concept of an entity protecting their intellectual property. You know, Disney would never do something like this with Mickey Mouse or Donald Duck. So philosophically, maybe this is the future. But philosophically, do you see benefit as, like, the the the, creator of of, wow, when you have, you know, now what probably over 20,000 Individuals, I would say, right, that can go ahead and license these different pieces of art. Like, what's the benefit to the to the property, to the Wow property, If all of these people are creating anything from, you know, a car to a cool fashion collection to a great spirit to A hotel maybe someday. What how does it benefit the the creator of the intellectual property?

Raphael Malavieille [00:51:26]:

There is a lot of risk to it. Let's be honest, there's a lot of risk to it. As you said, maybe a holder will do something amazing in an area where us as a company we wanted to do, but that's a risk that we have. We have roughly 13,500, I think, people that own 1 today that are part of this ecosystem. I would say the benefit is also is walking the walk and saying like, hey, this is really about community and about ownership of a digital asset. You can tell people you own this digital asset, but we still own everything and we can do everything we want with it, in my opinion. Unless it's art purely for art, you know? But we went the way where we went above just the art really. We talk about the membership ecosystem.

Raphael Malavieille [00:52:06]:

So I think it's a bet on human's nature and the power of network and the fact that if someone really truly owns the piece, the NFT and the asset, They will be more emotionally attached to the brand and that they will want the brand to succeed more, which is also beneficial for us and for everybody in the community.

Marc Beckman [00:52:25]:

So do you think it's like a modern way of jump starting a a brand and a culture, where all of a sudden, because you have a, like, an army of advocates that own the IP, and they could structure their own deals. Do you feel like that's a better business model than the old way, of doing this?

Raphael Malavieille [00:52:46]:

Time will tell if we can beat Disney on this, but time will tell. I still think that We own those assets, you know, this World of Women logo that I think is one of our best asset. It's beautiful, and brands still want to work with us because of the brand World of Women and our name. And, and I think, yeah, we will have more reach and more brand notoriety because of individual holders' initiatives.

Marc Beckman [00:53:09]:

I read some mixed stories. Like Early on, after you you, created some significant revenue from the 1st collection and then again, Last year with World of Women Galaxy, which I read did, roughly 80,000,000 in primary and secondary sales in just 24 hours. Primary and secondary. So

Raphael Malavieille [00:53:28]:

Yeah. Yeah. Yeah.

Marc Beckman [00:53:29]:

That that you committed to the community of giving back certain percentage. Some reports that I read were around 2 a half percent, someone as high as 15%. But, like, did you do you Generate revenue from creating these collections and then and then reinvest so that you could build brand equity?

Raphael Malavieille [00:53:49]:

Yeah. It's all about investing for sure. That being said, we don't We don't do how we would say a cashback to community members. That's not how it works. For the 1st collection, the old was really clear. 15% of all sales would be allocated in the fund to to actually buy crypto art and support crypto artists, which was the YAMS community. And our goal was really to bridge those community, bring some of the monetary influx that were in collectibles to traditional art. So that was the 1st collection.

Raphael Malavieille [00:54:15]:

The 1st collection, I believe it was 10% of it was actually allocated to the foundation. That's how we cofounded the foundation with Sandbox. We also bought some money from the to the foundation from All the Women Galaxy that would be dedicated to the cause as we we mentioned before. Community. Yeah.

Marc Beckman [00:54:31]:

What I like to do with my guests is, play with the the title of the show a little bit, Raf. So Some Future Day. The the the brand, Some Future Day, or the title was created, it was inspired by James Joyce, the writer. And, I wanna line something up and then have you finish the statement. Okay? So you mentioned, for example, here here's a a a cool one. I'm really excited that You have, Yam's artwork is in LACMA now. I think that's really important. I I struggle.

Marc Beckman [00:55:02]:

I'm sure you do too. Like, There are so many people that just don't understand. This is a simple formula. It's a different medium. It's just like we know there's 1 Mona Lisa in the Louvre, and This is just this generation and forward. It's it's a different medium. So I get, like, hit with that all the time. I don't understand.

Marc Beckman [00:55:19]:

It's why does the Chain create value. I'm sure you get that more than I do even. But in some future day, museums will be

Raphael Malavieille [00:55:29]:

digital as well as physical.

Marc Beckman [00:55:33]:

In some future day, NFT NFTs Or digital artwork will provide women with

Raphael Malavieille [00:55:42]:

even more emancipation that they have today and, true financial, the independency.

Marc Beckman [00:55:50]:

Raf, in some future day, digital artwork And NFTs will replace I don't

Raphael Malavieille [00:56:01]:

think they will. They will not replace anything. I don't think they will replace. If you're talking about digital artworks and NFTs, I don't think they're replacing something. They are filling a hole probably, but I don't think they're replacing something. I mean, NFTs might replace a lot of paperwork. Yeah, that is

Marc Beckman [00:56:21]:

Why do you think people have such a hard time grasping the concept of like accepting digital artwork as important To our generation, as you know, the, the traditional, you know, Caravaggio was 100 of years ago. Like what, what's the problem? Like Caravaggio used tools, right? Canvas and Paint. And, you know, we're using different tools as it relates to, you know, bits and computers and blockchains. Like, why do people struggle with that?

Raphael Malavieille [00:56:53]:

I think the main reason is Might be a bit about us. I mean, I'm talking about the collections like Wall of Women or like Bold Apes or like Those collections that kind of made to the general public the idea that NFTs were not art, but they were speculative assets or they were really weird stuff for speculators. I think this is the reputation has been of just seeing NFTs, digital art for art, has been a problem because of that I believe. The reputation has done good. Also because of coins, I would say, shit coins. All this kind of stuff makes it like at a glance that's what you see from the outside. So why would you go on Tezos and buy an art piece for $20 to support an artist? Which is a good use case of actually NFTs. You see beautiful artists doing beautiful GIFs or pixel art.

Raphael Malavieille [00:57:43]:

You should want to go and support them for $50. Right now you don't even think about it because, yeah, no NFT is just weird apes. That's that's an issue, I think.

Marc Beckman [00:57:52]:

So so how do we get how does the industry Get over that issue. You know, there there there's this, like, I think, bad perception, that you're talking about, which isn't realistic. So, you know, right now, like, there's a there's really cool stuff. I don't know if you're following Glitch Art at all.

Raphael Malavieille [00:58:11]:

No. Not so much.

Marc Beckman [00:58:12]:

Yeah. There's this whole glitch art movement that's super compelling. I think maybe it strikes a chord with me because a lot of it reminds me of, like, the eighties when I was a kid and all. But, like, do we get over the hurdle? Like, this is real art. It you don't have to think of it as, you know, just this moment in time where it's a, you know, it's a a bored ape, but but there's real value to it. I mean, your your artwork is in LACMA. Right now, Rafiq Anadol has artwork that's in MoMA. So clearly, the commute the the the legacy art community is embracing it, but how do we get it to For people at the mass level to understand, like, this is really valuable, very important art.

Raphael Malavieille [00:58:49]:

I think we we stopped talking about about NFTs. We just develop products, services, and ecosystem and industry that are leveraging the technology. But we stopped mentioning everything that digested himself as an NFT. And that will take 5 to 10 years, and then we'll see, Hey, this is enough piece for me. You can buy it. And we won't say it's an NFT piece for me. It's just an art piece. And that will be natural for people just like people don't say, hey, This is my painting.

Raphael Malavieille [00:59:18]:

It's on a wooden canvas. No, it's just a painting and won't talk about the medium as much as it is today. Anyway, the name now is anyway, the name is RUUND NFT. In a lot of people's minds, it's always at a negative association. So It has to be removed and it has to be we have to hide the wires. Those wires have to be hidden.

Marc Beckman [00:59:39]:

Raf, do you see any young artists or emerging talent That is on your radar that you think will have great success in in the blockchain space in in the next few Few months or years?

Raphael Malavieille [00:59:55]:

I mean I have to share with you an artist we worked with and that I met in Cannes a month ago, Kaeli Lianoz. She's great. She's been doing a live NFT on stage actually with Mastercard, who's the CMO and CFO of Mastercard. NFT is amazing. It's called Priceless and I have one now because I was there. And I think she's just super talented, and I hope we'll, this will help kick start even more, Kelly as an illustrator and as an artist because it's, it's not easy, especially right now. So Kelly, yeah, knows. She's amazing.

Marc Beckman [01:00:24]:

That's great. Raf, is there anything that we missed today that you'd like to cover or Or a talk about?

Raphael Malavieille [01:00:31]:

I don't think so. I was thoroughly impressed with the amount we covered actually and I didn't expect to cover all those different topics. I really appreciate it. So much