Advertising Masters: How Brands can Influence with Celebrities, AI, & Experiential Marketing | Sam Sohaili & Marc Beckman
What are the best marketing tactics for a CMO today? How can brands stand out from their competition?
Sam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela.
On this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic "Just Do It" campaign.
Key Topics:
Sam Sohaili is the co-founder of DMA United and an award-winning Executive Creative Director. Sam has executed the creative behind some of the most innovative campaigns in history, including Taylor Swift for Sony, Karl Lagerfeld for Puma, Gucci's collaboration with Azede Jean-Pierre, Major League Baseball's Assembly, and the creation of the NBA's fashion vertical. Sam has also recently designed several gorgeous books with Rizzoli for Jean Michel Basquiat, Bob Marley, and Nelson Mandela.
On this episode, we analyze some of the advertising industry's secret weapons: artificial intelligence, celebrity and sports marketing, collaborations, and even controversial marketing campaigns. We break down case studies ranging from Michael Jackson and Pepsi to Nike's iconic "Just Do It" campaign.
Key Topics:
- Marketing strategies for influencing modern audiences
- Leveraging technology in branding and advertising
- Breaking down the Olympic's Opening Ceremony
- How to market a modern-day presidential campaign
- Celebrity Marketing with Taylor Swift, Michael Jackson and more
- How to successfully coordinate brand collaborations
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Episode Links:
Sam Sohaili on LinkedIn: https://www.linkedin.com/in/samsohaili
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